Logo Misplacement
Another mistake that can occur during the design process is the misplacement or resizing of logos on products. While it may seem minor, the positioning of your logo on promotional items like hats, mugs, or bags is crucial for ensuring visibility and consistency.
Example: Nike recently encountered a problem with its City Edition NBA uniforms when it was revealed that the logo placement on certain jerseys was incorrectly aligned. This misalignment was noticed by both players and fans, leading to criticism across social media platforms. The issue was significant enough that Nike and the NBA had to make corrections before the uniforms were officially worn during the 2024-2025 season. Nike issued a statement acknowledging the oversight and promised to enhance quality control processes for future designs. (Sportslogos.net, 2024)
Incorrect Contact Information
For businesses that use promotional products as part of lead generation or customer outreach, displaying accurate contact information is crucial. A simple mistake, like using an outdated phone number or incorrect website URL, can lead to frustration for potential customers who are unable to get in touch.
Example: A 2023 article by Mike DelPrete, a real estate tech strategist, highlights that nearly half of all online property inquiries went unanswered. Underscoring the critical importance of accurate and responsive contact information in the real estate industry. (National Association of Realtors, 2023)