Let’s explore some real-life examples of how skipping the proof-checking process or rushing through it can have disastrous results.
1. Spelling Errors
One of the most common mistakes that occur in promotional products is simple spelling errors, especially when you’re dealing with company names or taglines.
Example: In a notable 2024 mishap, a company distributing packaging for its "Wicked Dolls" product line inadvertently printed an adult-themed website address instead of the intended URL. This error, caused by failing to thoroughly review the proofs, led to significant embarrassment and financial costs as the company had to reprint the packaging and address concerns about its brand reputation. The mistake highlighted the importance of thoroughly reviewing all aspects of promotional materials, especially sensitive elements like URLs, to avoid costly errors and potential damage to customer trust. For more details, see the original article here. (ASI Central, 2024)
2. Incorrect Colors
Colors are vital in brand recognition and getting them wrong on promotional products can undermine your entire marketing campaign. If your company’s brand colors aren’t accurately reproduced, it can confuse customers and cause your brand to appear unprofessional.
Example: In 2023, T-Mobile had an issue with a batch of promotional merchandise, specifically branded hats and shirts, where the company’s signature pink was printed incorrectly. The promotional items, intended for a summer marketing campaign, came out in a pale pink color instead of T-Mobile's usual bright magenta. This error led to a temporary suspension of the campaign, and the company had to reprint the items to ensure consistency with their brand. (Source: AdWeek, "T-Mobile Faces Pink Color Mishap on Promotional Products" - adweek.com)